Marwa Ben El Kilani
Strategic Communications | Brand Strategy | Reputation, Influence & Engagement
36 years old
Driving License
Employed
Open to opportunities
Global Communication Strategy Director, I shape brand images that matter and drive real value. I design communication strategies that clarify who you are, what you stand for, and why your brand deserves attention.
I craft strong, coherent and memorable narratives that activate the right audiences, build trust and fuel business performance. Clear vision, sharp storytelling and a well-orchestrated presence, turning brand image into a true growth engine.
I craft strong, coherent and memorable narratives that activate the right audiences, build trust and fuel business performance. Clear vision, sharp storytelling and a well-orchestrated presence, turning brand image into a true growth engine.
Business Director – DIGITAL & INFLUENCER MARKETING
Ykone Morocco
November 2025
to May 2026
- Business development, client management and budget negotiations.
- Digital and influencer strategy, creator selection and campaign delivery.
- Casablanca team management and campaign performance analysis.
Part time Lecturer (Branding & communication)
Com sup
Since September 2025
- Guiding students through the art and strategy of Brand Culture where storytelling meets business.
- Bringing real-life experience from marketing, communication, and influence strategy into the classroom.
Regional Communication & Employee Engagement Director
Orange Middle East and Africa
September 2021
to August 2025
- Led the design and implementation of a regional communication and employee engagement strategy across 17 countries in Africa & the Middle East
- Strategic Content Creation & Social Media Management: I developed and executed social media and content strategies to strengthen Orange’s employer brand, corporate image, and societal engagement. I shaped multi-channel content strategies across social media campaigns, editorial series, live formats, and engaging digital experiences, translating corporate and societal priorities into relevant, impactful content for both internal and external audiences.
- External Campaign Leadership: I actively contributed to the conception and rollout of high-visibility digital campaigns that showcase Orange’s commitment to solidarity and responsible innovation spanning themes such as environmental sustainability and digital inclusion.
- Societal Engagement & Brand Reputation: Launched and lead Orange Engage for Change, a flagship societal engagement platform that strengthens Orange’s external image across the Africa & Middle East region. The program highlights employee involvement in high-impact community initiatives, positioning Orange as a purpose-driven brand deeply rooted in local realities.
- Internal Communications: I crafted and deployed internal communication strategies tailored to Orange MEA’s diverse regional footprint. By integrating interactive formats and human-centered storytelling, I ensure employees remain aligned with corporate priorities while fostering a shared sense of purpose.
- Employee Advocacy: I designed and scaled employee advocacy initiatives to transform staff into credible brand ambassadors. These programs cultivated a strong culture of engagement and digital influence, reinforcing Orange MEA’s external narrative and internal cohesion.
- Corporate Events: I spearhead the design and delivery of impactful corporate events that reinforced Orange’s employer brand and external presence, while driving strategic alignment across departments.
- Cross-Functional Collaboration: I build strong collaborative frameworks with regional teams in HR, CSR, Marketing, Innovation, and Commercial Comms to ensure unified messaging and a consistent brand experience across all touchpoints.
Internal Communication and Employer Branding Manager
Orange
April 2016
to August 2021
- Internal Communications & Culture: Developed and executed internal communication strategies to strengthen company culture, reinforce Orange’s values, and align employees with key business priorities.
- Employee Engagement: Designed and delivered employee engagement programs, including internal campaigns, web series, live formats, gamification initiatives, and employee advocacy programs, driving participation and a stronger sense of belonging.
- Employer Branding: Partnered with Talent Acquisition to develop employer branding initiatives that showcased Orange’s culture and employee experience, supporting talent attraction and retention.
Promotion & Partnerships Manager
Romain Rio Hotels
July 2015
to March 2016
Full-time
Paris
France
- Targeting, identification and prospection of potential partners
- Negotiation and signature of partnership agreements
- Analyze the results to evaluate the performance and profitability of each agreement
- Implementation of marketing strategy
- Creation of communication supports
Communication and Promotion assistant
CCI Paris Ile-de-France
October 2014
to June 2015
Temporary Work
PARIS
France
- Digital content creation
- Participating in the Marketing Strategy Elaboration
- Participating in the development of the digital communication strategy
Work experience while studying : Guest Relations & Front Office
Groupe : Les hotels de Paris
August 2010
to December 2015
Part-time
Paris
France
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English
Expert
-
French
Expert
-
Arabic
Expert
-
Spanish
Intermediate
-
ChatGPT, Claude, Gemini
Advanced
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Microsoft Office Suite, Google Workspace
Expert
-
Canva
Expert
-
Capcut
Advanced
-
Adobe Photoshop, Illustrator,
Good
Marketing & Communication Manager
- 2024: NGO Vozama, Madagascar – French tutoring for preschool students
- 2023 - 2024: Engagement with charitable associations in Morocco to support underprivileged children.
- 2015 - 2016: French tutoring for Syrian, Afghan, and Sudanese refugees in Paris – Sciences Po Refugee Help
- PADI DEEP Diver (Red Sea, Atlantic & Indian Ocean)
- Summit ascents: Mount Toubkal (Morocco) and Mount Kilimanjaro (Tanzania).
- Sports: Former swimming champion in Tunisia, currently practicing CrossFit & Running
- I have a deep appreciation for the performing arts and regularly attend plays, musicals, and other theatrical performances to immerse myself in different storytelling mediums.
- Exploring diverse cultures, cuisines, and landscapes around the world fuels my curiosity and broadens my perspective on life. I have lived in 3 countries and visited 15.